Fanatix wants to be the first place football fans go to talk banter and match updates, not another tab among scattered WhatsApp groups, Telegram channels, and tweets.
Came on originally to design Transfer Trivia, a single game. That grew into an ongoing role covering the wider Fanatix redesign and new features as they came up.
During football season, fan conversation is scattered: WhatsApp groups, Telegram channels, random tweets. Fanatix wants to be the first app that comes to mind before any of that, a single hub instead of one more tab. Its banter rooms, the real-time match discussion spaces, only came alive on match day, though. Outside of live games, there was nothing pulling fans back in.
Transfer Trivia, the first thing I designed. A daily, LinkedIn-style trivia game built to give fans something to do even without a live match. It's since been joined by a second game, Connect, still in development. Also designed the leaderboard behind both games, with visible rankings and friendly competition.
Cover page
Trivia game
Leaderboard
A homepage redesign that surfaces more at a glance. The old homepage only showed your chosen club's next match. Everything else sat behind a dropdown. The redesign surfaces all of that day's fixtures on the same screen.
Old homepage
My first redesign
Where it is now
Community, for what happens after the game. The games gave people a reason to open the app, but they only take a few minutes. Community gives fans a more lasting reason to stick around, with ongoing discussion spaces and status updates so people can post match-day reactions in real time. Also designed the community manager flow, letting approved members create and manage their own spaces directly instead of that being handled manually on the backend.
Community page
Chat page
Status
Badges, introduced as a retention and engagement driver.
Badges
Badge details
Badge earned
Also designed paywall and subscription flows, and refreshed the app's color system.
The community feature brought in community managers, a role that didn't exist before. That opened the door to partnerships with football influencers, a new kind of relationship for the product.
Since the community and leaderboard features launched, average session length increased by roughly 12%, a modest but meaningful sign that people had more reasons to open the app outside of live match windows. Over the same period, Fanatix also saw broader gains in overall user sessions, active users, and in-app messaging, alongside other feature launches and growing organic reach.
Live and shipping continuously. Currently a small, testing-focused user base ahead of a planned major relaunch to accommodate an expected influx of new users.