From marketing to product design.
marketing
design
shipped
I spent five years in marketing before I found product design, and that background still shapes how I work. I spent enough time thinking about audiences, conversion, and what makes someone stick around. When I moved into design, it felt less like starting over and more like finally building the thing I'd been writing and strategizing around all along.
Different industries, same instinct: start with what's actually confusing someone, and design my way out from there.
The last year and a half has been full product redesigns across femtech, sports, and SaaS — rethinking core flows, rebuilding how people interact with an AI assistant, designing community and monetisation features for a fan platform, and co-founding a product from the ground up.
I like problems that don't have an obvious shape yet. The kind where you have to sit with the mess before anything clean comes out of it. Outside of work, that same instinct shows up in smaller ways: trying out recipes, making things with my hands, and losing an evening to a project just because I want to see it finished.
I'm currently open to new opportunities. If you think I'd be a good fit for your team, I'd love to hear from you.
Where I've worked, what I use, what I studied.
Experience
Product Designer — Fertitude
Sole product designer at Fertitude for 1.5 years, handling the full redesign of the app. I rebuilt the period tracker into a swipeable, color-coded card system, embedded the AI assistant across the product instead of keeping her confined to one screen, and stepped up to lead the experience squad for three months to guide feature prioritization with real usage data.
Product Designer — Fanatix
Came on originally to design a single feature, a daily trivia game to boost engagement. That grew into an extended contract covering a full redesign of the app and new features as they came up, including the community feature that gave fans a reason to open it outside of live matches. That work opened the door to community manager partnerships with football creators.
Co-Founding Product Designer — JumpWag
One of three co-founders alongside a growth-focused PM and a developer, handling all of JumpWag's product design. Designed the end-to-end idea generation flow that helps creators adapt trending content to their own audience, format, and CTA.
Product Designer — Sweatville
Designed the core experience for a gym membership app, sole designer within a 3-week engagement, covering branch check-ins, visit history, memberships, and progress tracking.
Earlier Career — Marketing & Content
Five years across marketing and content roles at Motherboard, EarlyNode, PneumaCare, Enterscale, and Wrap Valley, spanning ads, content, social, and product growth. I wrote PRDs, crafted product and landing page copy, and worked closely alongside designers before making the full move into product design.
Skills & tools
Claude
Miro
Linear
ClickUp